MAKE IT MATTER

Ever since 8th grade, I have been working with a camera and creating original content. There is something immensely gratifying about bringing a vision to life and putting a story together.

“While reason is the natural organ of truth, imagination is the organ of meaning.” C.S. Lewis

Like most teenagers, I had no idea what I wanted to do when it came to a future career. I had my strengths, but I had so many interests that I was unsure how it could translate it into a career. My parents always taught me the value of hard work, how to save your money and the value of traveling, so before applying up for university, I took the money I had stored from working throughout high school and began a journey that would ultimately lead me to four continents in 10 months at the age of 18. Once I returned, I knew I would work in the creative arts and/or history.

At UCSB, I majored in both film and history. This led me to Hollywood to work in documentary filmmaking. I worked as a story editor, development executive, production coordinator and associate production – serving as the perfect training ground to start my own company. After a brief stop in Silicon Valley, I adapted what I learned to create Mirar Productions which flourished into Mirar Media Group. To me, it checks all the boxes: meaningful storytelling, the ability to get to know new people, travel and learn new things, plus control my art. All while allowing me the perfect personal-work balance because #raisinggirls is so important (being a ‘girl dad’ and great husband means everything).

All of this comes together to form three key words that our company stands for: MAKE IT MATTER.